Bachelors Cigarettes
£250.00
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Bachelors Cigarettes
£250.00
A striking piece of mid 20th century cigarette advertising
Dimensions
W: 198cm (78in) x H: 30cm (12in)
Era
1930's/1940's
Notes
The Bachelor brand represents a transitional era in cigarette advertising, when the industry was moving away from ornate Victorian imagery (sailors, soldiers, portraits) towards bold, simple typography that matched the sleek branding of the pre-war period. The brand was also tied to the tipped cigarette boom which was a marketing innovation before the filtered cigarette took over in the1950's
Condition Sign has a very good level of gloss but there are chips and enamel loss, especially around the “B”. There are some surface scratches but overall the lettering is still strong and legible.