Nestle's Milk

Very rare sign using country of origin to promote Nestle quality

Dimensions
W: 122cm (48in) x H: 30cm (12in)

Era
1920's-1930's

Notes
This long rectangular format manufactured by The Falkirk Iron Company Ltd, London would have been mounted above shop entrances or along walls. The "Richest in Cream” slogan emphasised quality and richness as a selling point of Nestle's condensed milk when competing with fresh dairy. The inclusion of the Swiss flag ties Nestlé directly to Switzerland's play on trust and purity.

Condition Visible enamel loss along fixing points and some professional repair of vertical cracking at the centre where the sign may have been folded. Still, the bold lettering and logo are intact and the gloss is still decent, which is the main value factor.